Oxford Meadows - Oxford Road, Gomersal, Yorkshire
Communicating the built world with a unique and tailored service.
Our main aim for Riva Homes was to put together a marketing package to assist with generating initial interest, with the goal of driving off-plan sales.
We were tasked with the creation and development of a stylish set of CGI’s and external animations to capture the essence of the site before it was constructed, showcasing build quality and development aspirations to the user.
- 01 Create marketing collateral from an early stage to assist in selling off plans.
- 02 Create high quality visuals to engage potential buyers.
- 03 Explore the challenging, levelled nature of the site in a visual way to assist in decision making at an early stage.
Approaching this project, our recommendations to this client evolved as we undertook the project in line with the development needs throughout the planning and design process.
Using our industry expertise, we recommended creating a core set of house types, which would then be used to aid one of the client’s main goals – selling off plan. Further to this we also put forward the recommendation of an additional street scene to present the scale and quality of the site, as well as a 2D site plan to provide an overview that explored the plot location within the site and locally to the existing roadway.
Being a challenging, levelled site we wanted to work closely with the client throughout the project, with the overall aim of achieving the best possible marketing outcome for the development. Riva Homes particularly needed to understand the levelled nature of the site, how this affected plot access and how split levels would work between the semi and mews properties that featured on the development.
All throughout the process we created draft images for client approval to constantly put our client needs to the forefront and make sure we were bringing their expectations to life. Doing this allowed us to continually receive feedback on what alterations and amendments were needed to make sure we were always on track. Ultimately this led to a better overall scheme that was made possible by detailed decision making at an early stage. Importantly,this process led to on site cost savings and time efficiencies which was a brilliant result.
The end result for Riva Homes was a set of high-quality CGI’s and an external animation showcasing the development as a whole to potential buyers, before the site was built. Riva Homes also wanted the ability to engage potential customers via an interactive site plan, which was achieved by us as a final marketing outcome, which we were really proud to achieve for our client.
Architectural Design Studio are proactive, knowledgeable and highly experienced
James Bulmer, Director