3 Ways to make selling off-plan easy
3D visualisation and animation are the core of storytelling
What is selling off plan? Selling off plan is essentially a property which is available for purchase before it has been constructed, advantages that come with selling off plan is it provides investors and homebuyers the ability to buy a property at a lower price than if they were to wait for the construction of the chosen property to commence or complete. So how can you make selling off plan easy?
Working with industry professionals on various different projects we have soon become one of a select few design companies that are able to offer the highest quality visual content service with a unique edge tailored to architects, developers and housebuilders. Working with these clients on successful marketing campaigns over the years we have come to recognise the key phases that combine to achieve successful off-plan sales campaigns.
In this insert, we will take you through what we believe are the top tips and ideas for how to utilise new and innovative visual technology to increase your chances of selling off plan. Here at ADS, we are passionate about what we do, we believe 3D visualisation and animation are the core of storytelling and our top tips below will take you through how to get your brand out there, stand out against competitors, and resonate with your audience and make it stick.
Step One : Intrigue
Your main priority and your objective should be capturing your audience’s attention. With the vast amount of property developments currently being constructed, you need to stand out from your competitors. By creating eye-capturing, dynamic content that encapsulates the point of difference in your scheme/project : you are able to showcase what makes you different through content that appeals to your audience.
Step Two : Utilise
A great way to maximise your potential of selling off plan is utilising digital and print marketing. Get your name out there! Social media is quickly becoming one of the best platforms to advertise on and in this generation, if your business is not on socials, you are missing out on a huge potential reach. From high quality professional images, to behind the scenes, about us sections – your audience can have all the information they need at their fingertips – increases interest in your brand.
Step Three : Explore
In this generation, buyers often have the expectation of the freedom to explore and use the content you have created, to bring the designs to life through visualisation, allowing them to picture themselves walking round their new home.
Tools like CGI, virtual tours and animations allow the buyers to do this from the comfort of their own home, with no pushy sales. This is where we come in.
Through 3D visualisation, you are able to offer potential buyers a softer approach to sales, putting them in control and allowing them to fully appreciate their future home.
Michael Fewlass, Managing Director
Through 3D visualisation, you are able to offer potential buyers the opportunity to browse your development online, rather than a physical show home. This offers buyers a softer approach to sales, putting them in control and allowing them to fully appreciate your project, its points of difference, and all the minor details that make you stand out, and in turn, driving your off plan sales.
To find out more about our services to help you achieve those all important off plan sales, contact us and visit our portfolio here: Our Projects